Dump 20,000 calories worth of water-soaked feed into a cow and what do you get? 2000 calories of food energy. That lousy 10% return means your steak is a calorically lame sponge into which you’ve poured a couple thousand gallons of scarce H2O, among other things. This disastrous return would ulcerize an investment banker.
Western science is—understandably—hesitant to trumpet positive results like this until it's understood HOW the phenomenon works. The mechanisms by which Matcha's EGCG polyphenols protect neuronal health and focus are complex—but not as complex as that frustrating search for your car keys.
Postwar scientific breakthroughs ushered in a new age of farming innovation just when the bombed-out, starving world needed it most. Today, those practices we set in motion to feed the world are destroying the agricultural future of food.