Think of slaking a great thirst by pouring a tall glass of spring water onto a sponge, and then gnawing the sponge to get the water back out of it. That is the animal agriculture model. Europe has no choice but to innovate another way. Protein will not be an issue.
You've seen these little wheatgrass stands. Usually there is a blender, an overly-energized server in an apron, and a decorative little plot of earth with bright green grass growing straight up out of it with therectitude of a marine drill sergeant's crew cut.
A sun can throw unmediated energy at a cold wet rock for a million eons, and what do you get? A warm wet rock. Energy needs a mechanism to feed, to put it as unsentimentally as possible. So here’s a nutty idea—how about an ingenious (and generous) mediating force that eats the raw energy of the sun and turns it into stuff an animal can chew? We call these "plants".
Western science is—understandably—hesitant to trumpet positive results like this until it's understood HOW the phenomenon works. The mechanisms by which Matcha's EGCG polyphenols protect neuronal health and focus are complex—but not as complex as that frustrating search for your car keys.
In the gym, you know your branched amino acids are working protein synthesis magic on your musculature. You can feel it! But you hesitate to talk about it. There is always the scary possibility the listener will ask what a branched amino acid is. “An amino acid with branches and stuff” is not technically incorrect, but the subject could use a little more exploration.
Following several thousand years of indigenous "field testing", Western science comes strolling onto the scene with their nagging questions and clipboards and smocks. Not surprisingly, they are wowed by what they're finding. Lion's Mane is a gift to your neuronal health. If you can stand to look at the stuff.